I carried out a UX /CRO review of Phomo’s site, highlighting features and functionality that could be weighing down their conversion rate. I then created a redesign of their highest selling product page, the Beef Pho kit. My redesign addressed the issues highlighted in the report. When A/B tested, the redesigned page saw a 57% increase in conversions and a 67% increase in income-per-visitor. Other product pages were subsequently redesigned in the same vein, resulting in higher conversions across all pho kits.

Exalt create premium smoothies and cold-pressed juices, packed with nutrition, protein and taste. I redesigned one of their product pages with a view to increasing conversions. My redesign worked to better frame the product, explain exactly what it was, and why it was worth the outlay. When A/B tested against the existing page design, the new design produced a 100% increase in conversions.

Studio Three Sixty are an award-winning design practice that create inspirational and user-friendly cultural spaces. I redesigned their website, with a focus on succinctly communicating both their innovative approaches and the breadth of services they provide, while also delivering a much improved user experience.

From art installations to film scores, game audio to bespoke VR experiences, WeMakeAudio develop and manage all audio needs. I created a new identity and website for them as they evolved from one-man-band I Make Audio. The rebrand plays on the idea of endless possibilities with nods to the golden era of home music technology, and founder Jamie Finlay’s passion for playful experimentation. Work undertaken at Northern Comfort.

Birkhäuser is a leading publisher for architecture, landscape architecture and design, based in Switzerland. I designed their website, housing 1000+ titles accessed by working professionals and students. The Birkhäuser team were clear that they wanted the site to be a resource first, and a shop second; while the majority of titles are available to purchase, the homepage encourages people to explore their catalogue via search functions and curated collections. Work undertaken at Northern Comfort.

Podcast Notes painstakingly transcribe and provide notes on podcasts, with the idea being that you can read the takeaways and main points in less time than it takes to listen to a whole podcast. I redesigned their website and introduced some new brand elements to better display and signpost the wealth of content available. The new site saw a 100% increase in newsletter sign ups. Work undertaken at Northern Comfort.

Away from client work, I enjoy creating both analogue and digital collages.